The Process

The Bold Brands Packaging Design Process was built to specifically help F&B CPG founders. We understand their motivations and their obstacles. This process is meant to help founders reach their goals by fitting in with their bigger business strategy.

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4 phases in 8 weeks

phase 1

RESEARCH & ANALYSIS

1 week

phase 2

DESIGNING CPG

2 WEEKS + REVISION TIME

phase 3

PREPARING DESIGN FOR PRINT

1 WEEK

phase 4

MARKETING SUPPORT

2 WEEKS + REVISIONS

Research & Analysis

We start with research and analysis. This step helps us understand your brand, which is turn builds the right foundation for scaling, getting noticed, and being recognizable.

Phase 1: Define your story

Phase 2: shape your brand

Design Exploration

Phase 1 determines what goes into the overall package. Phase 2 explores the visual direction of the brand. You’ll have a clear vision for your brand and product, and know what to highlight to attract more buyers, get retailers interested, and increase visibility.

Phase 3: finalizing package design

Packaging

This part is the technical design, we handle finalizing the design for print, making it print-ready to send to your co-packer.

Phase 4: marketing support

Beyond the Package

There were areas of improvement and gaps in your brand and product that were determined in Phase 1. In Phase 4, we focus on telling that story or ethos, communicating the values, building trust, beyond the package, and into other areas like social media, your website, print for expos and tastings, and emails.